Saturday, March 29, 2008

Try the other foot

A special Canadian Forces Recruiting unit arrived in Windsor this week for a display at the local Devonshire Mall.
Forces seek recruits
Don Lajoie, Windsor Star
Published: Saturday, March 29, 2008

Noting that in 2007 the forces recruited 6,800 members from across Canada, Churm said it was decided to focus this year on areas where it was believed the forces have not traditionally enjoyed a high profile. He identified Windsor and Essex County as one of those areas despite the fact that 80 per cent of force members come from Southern Ontario.
LT(N) Churm needs to practice his spin a hell of a lot more if he's going to sell that piece of horse hockey.

Windsor is home to HMCS Hunter Naval Reserve Division along with the storied Essex and Kent Scottish Infantry Regiment, Windsor Regiment Armoured Reconnaissance Regiment, 21 Service Battalion Combat Service Support unit and the Windsor Military Band. For a city of just over 200,000, short of having an actual base or station, that's a lot of military profile.

The Windsor and Essex county area has always had a high participation rate in the CAF due to a number of factors, one of them being the boom and bust cycle of automotive manufacturing.

The area's unemployment rate is currently 8.9%, second only to the Saguenay region of Quebec. Of particular interest to the military would be the large pool of young skilled trades currently on layoff.

If you're trying to attract the best and brightest to join, don't start by trying to snow people. It leaves a bad impression.

Cross posted from The Torch