Thursday, March 08, 2007

Ultimate Spin

City needs $260,000 PR office, study says
As it stands, every city department, including the library, parks department and police service, does its own communications with the public and media, said Mayor Eddie Francis. The proposal is simply to consolidate communications, he said.

“You could deliver it more effectively and cheaply if it’s consolidated,” he said.

If this was so efficient and cost effective, why doesn't the report detail the number of positions that will be reduced across the city administration and the total amount of money saved?

I guess they really do need some Professional PR help at City Hall if this is the type of “bureaucratic bafflegab,” they actually expect people to believe.

H/T to Alan Halberstadt for helping bring this issue to the fore:
1. High Cost of Propaganda

2. Propaganda Spending Deferred

This had nothing to do with being "efficient and cost effective". I blogged about this just recently in Budget Blues. The Mayor talked about it in his Inaugural Address:
" commit the significant funds required, to the development and implementation of a comprehensive marketing strategy that will showcase Windsor to investors and decision-makers around the globe."

" It will be expensive, but by marketing ourselves properly, we can – and we will – achieve results."
Whatever happened to that " fireside chat of the twenty-first century " email newsletter that Mayor Francis promised us? " ... it will provide you with a direct update from me, on the progress we are making and the key issues facing our city."

Now THAT would be efficient and cost-effective! Walk before you run.

(Pssst - blogs are free too!)